It started with an idea. A burst of inspiration. Daydreaming about beautiful fabrics and textures while living in London.

In 2018, Ruth had achieved her dream job at Conde Nast, starting at Glamour Magazine and later moving to Conde Nast International offices. It was here she noticed a common desire among her colleagues: they wanted to look stylish yet feel comfortable.

This inspired the launch of SHE OFFICIEL, combining beautifully crafted trainers with exceptional comfort. Our aim is to provide even the most fashion-forward individuals, including busy mothers seeking stylish yet easy-to-wear statement pieces, with footwear that meets their needs.

Ruth’s passion for shoes has been a lifelong obsession, with her collection growing to around 500 pairs over the years. While balancing her day job and caring for a toddler, she nourished her time into creating footwear samples that feature otherworldly fabrics.

The goal was to seamlessly blend the comfort of a premium everyday trainer with exquisite beauty, thereby enhancing any attire through the addition of captivating textures.

SHE OFFICIEL wouldn't be what it is without our team of artisans who are able to produce these wonderful peices. Our trainers are considered semi-couture, which means our approach is to maintain small-batch production, ensuring each order reflects the dedication and craftsmanship involved.

This approach not only honours our artisans talent, but also ensures that each customer receives a truly distinctive pair. 

SHE OFFICIEL's home is in the UK with our atelier located in Ukraine. Our founder is from Hong Kong and we consider ourselves to be a multi-cultural brand that celebrates every individual.

Here at SHE OFFICIEL, we create as a form of artistic expression; blending a timeless, nostalgic and playful spirit into every design .