THE JOURNAL
Being a Global Citizen: How It Shapes My Thinki...
Reflecting on her experience as a "Global Citizen," Ruth realised how living in different countries shaped both her worldview and my creativity. Through all the transitions, Ruth's creative pursuits remained...
That word, Sustainability.
I’ll be honest—I’m not a fan of the word “sustainability”. It’s become so overused, especially in fashion, that it often feels like a term used to hide behind greenwashing. While...
The Toughest Part About This Journey
One of the biggest challenges in launching my footwear brand was finding the right developer to bring my vision of high-end, artisanal shoes with intricate embroidery to life. Navigating the...
Where It All Started
SHE OFFICIEL was founded by Ruth, a designer whose love for shoes began as a form of escape. Inspired by the need for stylish yet comfortable footwear during her time...
The Making Of
Sometimes it’s a burst of inspiration that propels you to start somewhere and that’s where the journey began for SHE OFFICIEL.
